AMAZON INDIA has notified sellers that it will change its fee structures from April 7, with several categories set to attract higher fees depending on the price of the product.
In its latest notification to sellers, Amazon said it was revising a variety of fees around shipping, referrals, and tech costs. ET has seen a copy of the notification sent to the sellers.
Such fees, charged from sellers for every item sold on the platform, are an important source of revenue for the ecommerce major. The e-tailer makes such resetting periodically, with the last update coming in May 2023. Sometimes, sellers tend to pass on the hit from such fee hikes to customers through higher product pricing.
A variety of categories like car electronics, camera accessories, keyboards and mouses, and personal care appliances went from a single flat price to a tiered price system. Categories such beauty products like moisturiser and sunscreen (range starting at 6.5% against 2.5% earlier), grocery and gourmet gifts (range starting at 9% vs at 6% earlier), doors and windows (a flat 10% vs a range starting at 5% earlier) and 3D printers (flat 10% now vs 7% earlier) were among the steepest hikes.
In a statement, Amazon India said seller fees and incentives were “strong long-term levers” that would help individual businesses and the marketplace. “These changes reflect our commitment to make Amazon.in one of the most preferred marketplaces for selling in India and creating right choices for sellers to grow efficiently,” the statement added.
A few categories also saw a slight decrease, like inverter and batteries (4.5% now against 5.5% earlier) and fragrances (range starting at 12.5% now against flat 14% earlier).
A spokesperson for Amazon said seller fees and incentives were “strong long-term levers” that would help individual businesses and the marketplace. “These changes reflect our commitment to make Amazon.in one of the most preferred marketplaces for selling in India and creating right choices for sellers to grow efficiently,” the person added.